Hyundai Motor just announced the launch of their new luxury brand, Genesis. The announcement was made during the North American International Auto Show this week and next in Detroit.

After a record setting year for Hyundai, reach its 10 millionth sale in the U.S., the announcement of their luxury initiative seems fitting. The company says Genesis expresses a new beginning, while still having its DNA rooted in history and culture. The brand plans to become the benchmark for luxury vehicles worldwide.

The Genesis brand is built on 4 pillars, athletic elegance, refined performance, human-focused innovation and a stress-free customer experience. The idea behind a stress-free customer experience is sure to set Genesis apart from other brands very quickly.

Your Time Your Place demonstration drives bring the retail experience to you. Whether at work or home, Genesis will bring the vehicles to you, making your shopping experience hassle-free. At Your Service concierge and valet pickup service makes vehicle maintenance something you look forward to instead of dread. And with complimentary maintenance, there is never a reason to put off that oil change ever again.

With the launch of the Genesis brand, the company also announced the brand’s flagship vehicle, the Genesis G90. This front engine, rear-wheel drive vehicle gives drivers the perfect sense of power, poise and potential. Created with premium materials, the G90’s interior features a striking horizontal layout, a perfect compliment to its bold and athletic exterior design.

In line with the brand’s promise to create a stress-free customer experience, Genesis has eliminated the overwhelming decisions behind purchasing a luxury vehicle. Available in only two, fully-equipped options both the G90 3.3L V6 Twin Turbo and G90 V8 models come standard with the brand’s world class comfort, technology and entertainment conveniences. The only decisions you have to make are whether to add the available Genesis Smart Sense Safety Advance or H-Track All-Wheel Drive.

The G90 will be available starting this fall and is the first in a six car line-up the company plans to have released by 2020.  Connect with us on social media for updates on Hyundai new luxury brand. Follow us on Instagram @LBHyundai. You can also like us on Facebook and follow us on Twitter too!

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